Pipeline Systems Essay

Drawbacks of the Pipeline for Alberta Oil mining is the pillar industry in Alberta and building pipeline system is the most efficient way to transport oil into other areas. However, whether pipeline systems are appropriate technology has been debated for many years. Appropriate technology means the ‘technology that is designed with consideration to the environmental, ethical, cultural, social,political, and economical aspects of the community it is intended for. ’ [1] Many people believe that the Conduit System pipeline is not appropriate technology. The reason is that though it is profitable , it decreases the motivation of developing new environmental-friendly power systems. Also some of the First Nations think it is so ridiculous to sell the precious resources which is given by our ancestors and nature. Moreover it is not a environmentally beneficial system. This paper will support the point of view that the conduit system is actually an inappropriate technology by illustrating examples in such three perspectives. In the first place,the project is certainly â€Å"a tremendous display of the short sighted thinking†[2] because it only thinks about the short-time economic gain without considering the environmental problems. Also the construction of Pipeline system decreases the motivation of developing new environmental-friendly power systems. Once the conduit system pipeline is built up,more and more companies would follow and build more of the pipelines, since it is a profitable and a most easy way to transporting oil. However, once the pipelines are set up, the companies has to run it rapidly, otherwise the construction cost would never be recovered. Under this situation, it limits the sustainable economy development . Thus the construction of pipeline system are strongly discommended. Furthermore, the conduit system pipeline leads to disagreements and conflicts with the Canadian society, especially between the First Nation and the government. Every individual and social group has their own belief and way of life. We do not support this pipeline project. We believed that the project has the potential to harm our environment ,as well as our way of life. We hope that our voice is heard and taken into consideration. †[3] said by the First Nations leaders. It contradicts the economy growth valued by the Conduit company, as well as the government, therefore confits appears. Therefore, it is obvious that the Conduit company pipeline would trigger dispute between First Nations and other social grou ps. Lastly, it is not environmentally beneficial for the human race to build the pipeline system in the long term. Oil spilling is a serious challenge for oil transporting industry, especially for long distance pipeline system. The Enbridge oil spill [4] is a strong example, over 190000 liters oil seeped out. The impact of oil spill is catastrophic. Carbon dioxide will be released to atmosphere increasingly, the green-house-effect will be more serious. At the same time the eco-system will be ruined, the fields can not be grown in 10 years or more. It is a disaster for both human and nature. â€Å"An oil spill from this pipeline will have major media coverage, which would effectively destroy Canada’s reputation. †[5] said the politician. Furthermore the oil of Alberta is non-renewable energy resource, it can not be produced in thousands years. Though the pipeline system is the most efficient way to transport the resources, what we can leave to our next generations if the oil is exhausted. Overall, it is obvious that the conduit system is actually not an appropriate technology for Alberta. According to the examples and analyses above, the pipeline system is a immature technology which creates social conflict,damages the planet and leaves even more environmental issues to the younger generations. [6] Consequently, the applying of the conduit system still needs more consideration. (1)Engineers Without Borders -Case Study Conduit Systems https://eclass. srv. ualberta. ca/mod/resource/view. php? id=551299 (2)http://www. cbc. ca/news/canada/story/2012/07/28/enbridge-wisconsin-spill-pipeline-closed. html (3)Engineers Without Borders -Case Study Conduit Systems https://eclass. srv. ualberta. ca/mod/resource/view. php? id=551299

Integrated Marketing Plan Essay

Executive Summary Background Started in 1960 by James and Tom Monaghan as a small pizza store in Ypsilanti, Michigan, Domino’s Pizza has grown to more than 10,000 corporate and franchised stores in 70 countries. Domino’s Pizza is recognized as the second largest pizza chain in the United States after Pizza Hut, and the largest worldwide.8 Domino’s had global retail sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S. and nearly $3.9 billion internationally. In the third quarter of 2013, Domino’s had global retail sales of nearly $1.8 billion, comprised of $849 million in the U.S. and $935 million internationally. 9 Focus on Technology From April 2011 to April 2012, Domino’s reached an impressive $2 Billion in US digital from its apps on platforms such as Kindle Fire, Android, Windows 8 phone, and iPhone – which now cover nearly 95% of the U.S. smartphone market. Digital sales, which include mobile and computer ordering, now make up 40% of all Domino’s sales, an increase from 30% in 2012. 9 Problem Statement Building on the success of Domino’s product rebranding and technological innovations, the company’s goal is to implement effective strategies that will increase its percentage of sales driven through the company’s mobile apps and online website. Situational Analysis Strengths of the Organization Domino’s Pizza is the second largest pizza chain in the United States and the world leader in pizza delivery, with more than 10,000 corporate and franchised stores in over seventy countries (Corporate). Furthermore, Domino’s Pizza has been the recipient of Pizza Today magazine’s â€Å"Chain of the Year† award three times back to back in 2010 and 2011 (Corporate). Over the years, Domino’s has launched many industry innovations to keep them at the top of the ladder, namely the HeatWave bag, Domino’s Tracker, and the Domino’s Pizza app (Corporate). This company has maintained great name brand  recognition and a strong distribution system (Corporate). Additionally, Domino’s has maintained its status as a socially responsible company by continuing its tenth annual Thanks & Giving Campaign for St. Jude Children’s Research Hospital (Press). Weaknesses of the Organization Despite its many strengths, Domino’s Pizza also has some weaknesses. Domino’s has a history of past indiscretions with some of its employees. In 2009, two Domino’s employees damaged the brand by pulling a prank that showed them violating health code sanitation standards (Clifford, 2009). Moreover in 2010, a North Carolina woman found a racial slur on her Domino’s receipt (ABC, 2010). Domino’s has long since repaired its public image but now it must be extra careful to maintain customer loyalty. Opportunities in the Environment An opportunity for Domino’s pizza is social media exposure. This exposure can generate more attention from the target market as they are the most likely to be represented on social media websites. Threats in the Environment Some threats for Domino’s Pizza include the fact that some of their products, specifically their sandwiches and desserts, may not seem healthy especially to a health-conscious consumer. As of now, economic setbacks such as wage increases have affected Domino’s Pizza because some British employees have been complaining about poor wages (Karphal, 2013). Competitor, and current industry leader Pizza Hut, offers many of the same products as Domino’s. The company must determine the most effective method to set its products above its competitors. Market Analysis The pizza restaurant industry is continuing to rise at a rate of about 1.6% (Barrett, 2012). Pizza Hut, Domino’s Pizza, and Papa John’s rank first in sales and unit counts among all the different chains (Barrett 2012). The pizza industry is a $40 billion industry that makes up approximately eleven percent of all restaurants in the nation (Franchise, 2013). Ninety-three percent of Americans eat at least one pizza per month in the nation (Franchise, 2013). The trend with Americans now is to move toward take out and fast delivery food options rather than dining out (Franchise, 2013).  Additionally, one of the best benefits of the pizza industry is its customization for consumer preferences and high versatility (Franchise 2013). The biggest pizza franchises, Pizza Hut, Domino’s, Papa John’s, and Little Caesars lead in the US pizza industry (Franchise, 2013). However, Pizza Hut leads the pack with a larger percentages of total sales (about 14.68% of all U.S. pizza sales) compared with the rest (Barrett, 2012). Year Ending September 2012 (cite pmq) Consumer Behavior Analysis Domino’s target audience is the age group of consumers 18-49 years old, both males and females. According to the pizza restaurant industry, the core pizza consumer is around the ages of 18 to 44 years old, with 75 percent to 77 percent of this age group being a pizza restaurant consumer (Barrett, 2012). Of this age, nearly half (47%) of people consider an online ordering option important when it comes to making decisions about buying pizza (Barrett, 2012). Moreover, among this percentile are the consumers aged 25-34 (57%) and those with three or more children (55%; Barrett, 2012). Fortunately for Domino’s, its emphasis on new technology has helped to push the introduction of Domino’s ordering apps for iPhone, Android phones, Windows 8, and the Kindle Fire, which now cover nearly 95 percent of the US smartphone market (Corporate). Competitor Analysis Domino’s three main competitors are Pizza Hut, Papa John’s, and Little Caesars. In fact, its biggest competition currently is Pizza Hut. Pizza Hut currently leads the industry with about 15% of the market and its stores account for 11% of all pizzerias in the US (Barrett, 2012). Likewise, Pizza Hut’s product offerings do not differ substantially from Domino’s. It also offers its product at very competitive prices. Papa Johns and Little Caesars’ product offering differ slightly from Domino’s in the sense that they do not offer pastas or sandwiches like Domino’s. Little Caesars is the only pizza restaurant that does not offer the delivery option. Furthermore, even in social media ranking, namely Facebook, Twitter, YouTube, and Instagram, Pizza Hut leads in each category. Information from each of the 4  most popular American pizza brands in respect to their popularity shows the following: As demonstrated in the chart above, Pizza Hut leads the pack with 10.9 million likes, Domino’s takes second place with about 8.8 million likes, Papa John’s is third with about 2.6 million likes, while Little Caesars is fourth with 1.6 million likes. An article entitled â€Å"Top American Pizza Brands in social media† illustrates more in detail the different pizza brands and how consumers view each their respective Facebook pages. With respect with the other social media websites, Instagram and YouTube, here are the results: As you can see here, Pizza Hut again leads in this social media category with 3,213 YouTube subscribers and 19, 753 Instagram followers. Domino’s trails behind Pizza Hut with only 3,179 subscribers and 5,695 followers. Papa Johns was not accessible on these sites so they do not have any representation in the above chart. Lastly, with Twitter, here are the results: Pizza Hut boasts 650,300 followers; Domino’s has 428,049 followers; Papa John’s has 169,296 followers; and Little Caesars has 25, 209 followers. It is important to analyze the findings of each of these pizza company’s social media rankings because the target age group are continuously on these sites to find information about each brand before they make a decision. According to Andrew Merrill, he states that 70% of all consumers research online before making purchases or choosing service providers while 30% of consumers make purchasing decisions based on branding campaigns (Merrill, 2013). It is important to ensure that Domino’s has a significant presence online as it has globally. Target Audience Domino’s target audience is males and females ages 18-49 skewed slightly female with a focus on mothers and heads of household responsible for making the dinner decision for their family. Product Analysis Domino’s Pizza was long recognized for its inferior taste and quality. In a 2010 interview with Gayle King of The Gayle King Show on Oprah Radio, CEO, Patrick Doyle, acknowledged the inferiority of Domino’s taste and quality. Since that time, Domino’s Pizza has made a consorted effort to move the brand and image into a more favorably light. Offering many of the same products as its competitors – pizza, breadsticks, chicken wings, Domino’s Pizza must continue to find new, innovative ways to set itself apart from competitors and drive more consumers back to the Domino’s brand. Marketing Campaign Our creative Domino’s campaign is comprised of three parts, which will span the months of October to December 2014. According to the Domino’s website, its busiest days of service, apart from Superbowl Sunday, fall on Halloween, Thanksgiving Eve, and New Year’s Eve/ Day (Corporate). With this in mind, we will conduct a series of mini campaigns within the larger one in order to achieve a greater awareness of the ease and benefit of ordering online. The three parts of the campaign are as follows: 1) increase online advertisements about the app technology through Facebook and YouTube; 2) create a national pizza game with the primary goal being to drive sales through the app; 3) generate a global competition in which interested contestants must create a short YouTube commercial showing the benefits of ordering with the app technology. The first part of our campaign will help to make the public aware of the benefits of ordering online, whether on the computer or with a phone/iPad/Kindle app. According to a YouTube article, in the US, online video ads when combined with television ads create a 35% rise in brand recall, a 53% increase in message recall and a 31% rise in likeability over television alone (YouTube, 2012). Therefore, we will increase advertisements on all the social media websites more, namely Facebook and YouTube because they require some cost. Facebook ads require $350 for three months of advertising. Facebook allows the user to target the specific audience based on age, sex, interests/hobbies, language, etc. YouTube ads, on the other hand, will be ads placed in the videos. These ads are known as in-video overlay ads (Kim, 2012). These ads play before or during the video and viewers have the option to skip the ad (with no cost to the owner) or to watch the advertisement (with cost to the owner). The cost  of these ads are anywhere from $0.10 to $0.30 each. We expect the first part of this campaign to run for all the three months. The second part of our campaign will involve the creation of an app game within the existing Domino’s app. This game, which will run from October 30th -November 30th, will allow players the ability to win a free pizza if they win the game. The rules of the game are that three times a week (Monday, Wednesday, and Friday), consumers will have to guess the correct pizza toppings in the correct quantity, crust, and size selected by a different Domino’s executive or employee. If the consumer chooses the correct type of pizza, they will win that pizza for the day or have the option to change the toppings only. In the event that there is more than one winner for the day, each of their names will be placed in a raffle and only one name will be selected for the free pizza prize. Only players who have the Domino’s app will be able to play this game. The third part of our campaign involves a global competition that will involve all the different global Domino’s pizza restaurants. In this part, interested participants will be given the ability to design a creative commercial using the Domino’s app to order a pizza. The video must be 2-5 minutes in length and the participants must like Domino’s Facebook page, follow its Twitter and Instagram page, and subscribe to its YouTube page in order to participate. They must tweet their video to Domino’s main Twitter page. This competition will be open for the first two weeks in December. After that time, each video will be assessed according to creativity, length, and content. The winner will be announced in the third week of December. The winner of the global competition will win the ultimate prize of having Domino’s cater to their next party or event. This will go hand in hand with two of the biggest days in Domino’s busiest selling days. Domino’s will provide its pizza, sides, drinks, and desserts to the winner. The number of pizzas will be limited to 10 boxes, with the selection of each type of sides and desserts, and 10 2-liter drinks. Marketing Objective: Domino’s Pizza objective for the 2013 marketing campaign is to increase mobile app sales by 7%. This will be achieved through commercial advertisement and social media interaction which will make the customer aware that no matter the consumers’ location, they are able to order lunch or dinner in less than a minute. Another objective is to increase the quantity of loyal customers by 5%. In 2009, Dominos received a bundle of feedback from their customers that the pizza was not authentic or fresh and tasted disgusting. The most common complaint was that â€Å"the pizza crust taste like cardboard† (Fera 2013). This objective could easily be achieved mainly through commercial advertisement or special offers from local stores. Marketing Strategies: Domino’s Pizza will use tradition and nontraditional media to attract new and old customers encouraging them to try our new and improved products. For the convenience of the customer we encourage them to order Dominos products mainly through their website and mobile app. In order to increase sales we need to aggressively advertise through the company’s website, social media and television commercials. A. Our strategy to market our mobile app is to first make it known to the customers that we developed an app on any smartphone device for free. By making customers aware of this mobile app, it could increase Dominos product sales. The company needs to innovate a creative commercial showing how easy it is to download and utilize their mobile app. Once Dominos feel comfortable that they reached enough of their target customers, the company can then offer hot deals for the customer if they order pizza and other products through the mobile app only. Even if the customer prefer s to order on Dominos website, the mobile app allows the customer to keep track of when the order should hit the front door of their house no matter where they are located. The quicker a customer can order lunch or dinner, the faster the order is delivered to the customer. The Dominos mobile app is built for that particular customer who is always on the go and needs to place a quick order with the ability to check the process of the placed order anywhere. B. In order for Dominos to increase the quantity of loyal customers by 5%, they need to aggressively explain to consumer that they have redeveloped and revamped their products to the satisfaction of their customers wants for quality pizza. This could be expressed though commercial advertisement and social media. Commercial advertisement will express to the customers that Dominos listened to the feedback of previous customers and have currently re-innovated their pizza product to consumers’ satisfaction. But the fallback of their refurbished  product is that most of their old customer are unaware of their changes which led them to other pizza companies. With that said, local Domino stores should offer a pizza launch for families in the neighborhood to try one of their favorite 1-topping medium size pizza. This allows the customer to taste the quality of Dominos refurbished pizza products. Building brand loyalty and changing the customers’ perspective of their products is very important to increasing sales. Dominos website, www.pizzaturnaround.com, is a great way for potential or old customers to review how much Dominos redeveloped their pizza product basically from scratch (Bodnar 2010). Many people were misguided by what other customers said years ago causing future customer discouragement from ordering Domino’s Pizza. C. As for our media objective, we strategize that we can have a nationwide contest which will allow consumers to make a commercial on how they eat the ir pizza. Unique videos will have the chance to be selected and run on Domino’s profile page. This can be implemented through YouTube, Vine, and Instagram. Social media is an important tool for Dominos to offer hot deals without the customer going to the company’s website. They can easily check current events and coupon deal that Dominos promote on a daily basis. Customers the utilize social media could encourage fellow followers on their network to purchase Domino’s Pizza products in order to experience the same great taste that they enjoy. Evaluation The media marketing plan proposed will be effective because consumer trends are being followed and aggressive advertisement are being carefully placed in the media targeting young adults and families frequently. To determine whether or not our media plan will work, each strategy must be implemented carefully and effectively to ensure that Dominos objectives are met. As we continue to implement our marketing and media strategy, we will analyze the customers’ interaction with the Dominos website and mobile app. This analysis will determine the overall performance of our media plan displaying if we need to revamp our plan or continue with the plan at hand. Implementing this media plan will help ensure Domino’s Pizza that they will remain the leader in pizza delivery while increasing sales. Budget Domino’s Pizza creative campaign based on fast delivery with the use of the Dominos website and mobile app. The campaign budget of $250,000 includes advertisement expenditures on: billboard, transit, contingency fund, social media, promotional items and search engine optimization. Billboard advertisement will consist of 8% of the budget because it seems more logic to focus on other advertisement tools even though billboards are great in certain areas. As for Maryland, displaying your business on a billboard is not the most effective advertisement tool since people have trouble viewing the billboard while driving. The amount for this medium is $20,000. For transit advertisement we consider this tool to be 12% of the budget coming up $30,000. Many working mother and young adults continuously take public transportation. This will be a great way for Dominos to spread their brand name throughout the nation. Social media is the most important part of the budget at 32% because it is the most convenient for communication between Dominos and the public. This part of the budget will equal $80,000. Every plan needs a backup plan just in case the initial strategy doesn’t execute the goals we need in order to successfully implement our media plan. The contingency fund for our Dominos media campaign will be 14% at $35,000. Search engine optimization is also a great way for Dominos to expand their brand name when people are searching other topics on the net. This medium would be worth 18% of the budget at the amount of $45,000. And last but not least the promotional item of the budget will equal $40,000 for 16% of the budget. This concludes the budget for our media campaign. Works Cited 1. Bodnar, Kipp. (2010). B2B Social Media Lessons from Domino’s â€Å"Pizza Turnaround† Campaign†. Retrieved November 28,2013 from http://socialmediab2b.com/2010/01/dominos-pizza-turnaround-campaign/ 2. Alfs, Lizzy. (2013). What’s next for domino’s Pizza? CEO Patrick Doyle outlines some goals. Retrieved November 26, 2013 from http://www.annarbor.com/business-review/whats-next-for-dominos-pizza-ceo-patrick-doyle-outlines-some-goals/. 3. Domino’s Pizza Inc. (2013). Retrieved December 11, 2013 from http://topics.nytimes.com/top/news/business/companies/dominos-pizza-inc/index.html. 4. Inside Domino’s. (2013). Retrieved November 26, 2013

Case 3 Assignment Example | Topics and Well Written Essays - 750 words

Case 3 - Assignment Example In several situations such as missing employee motivation; customers’ dissatisfaction or for that matter when a change process needs to be initiated, it becomes imperative to apply EI knowledge for favorable outcomes. EI play an important role in developing remarkable leaders because empathy, assertiveness, and interpersonal relationships are the key factors that any leader must have in order to create organizational development. Specific actions are needed to enhance the use of EI frameworks in the organization; moreover, EI can be taught and promoted within the organization. EI can be a developmental experience for all, no matter what role he or she occupies. All decision makers within the organization need to understand the importance of EI and must be trained for enhancing their effectiveness in the organization. For the reasons mentioned above, EI needs to be linked with leadership competency models because EI provides a complete roadmap so that leaders can reach to their full potential. Critique Only a couple of years back, intelligence quotient (IQ) was considered everything while measuring the leadership ability. As organizations began expanding keeping focus on customers’ needs, it was soon realized that human resource plays a pivotal role in success and failure of the organization because firms now operate in a fiercely competitive arena. Organizations need not be just efficient but effective too. It is the effectiveness that provides competitive edge over competition in the market place; moreover, certain leadership qualities are essential for making the organization effective. And EQ or EI defines how effective the leadership is in managing the organizational workforce to achieve organizational goals. Roger Pearman has rightly pointed towards certain characteristics that a manger or leader needs to demonstrate. Apart from having some of the known qualities such as integrity, a vision to see beyond, and ability to communicate, they also exhibit some of the unique traits and skills that form an integral part of their compelling leadership style. These traits are essential to deal, manage and motivate workforce in the organizational for desired outcomes. These traits are measured in terms of emotional intelligence (EI) that decide leaders' empathy towards workforce; their ability to inspire and motivate employees at all levels for achieving organizational goals; problem solving capacity; resolving intradepartmental conflicts and so on. Self regulation, motivation, social skill, empathy and self regulation are cornerstones of EI. While social skill brings persuasiveness and effectiveness in bringing change, empathy imparts cross-cultural sensitivity. Ability to motivate is an important trait found in leader but self-awareness and self-regulation are extremely important traits that speak about leader’s openness to change. It is not appropriate to define EI in terms of weaknesses and threats. If EI assessment is not a simple exercise than that is only because it is relatively a new branch of estimating human strengths and therefore, it is obvious that limited experts are available to estimate and facilitate EI processes. Similarly, any new branch of knowledge is going to make people scare for the reason of natural inertia that prevents them to explore something new; however, simply because of this reason it cannot be classified as threats. Being a proven science, it provides a sure

Comte and Durkheim Concern with Social Order Essay - 1

Comte and Durkheim Concern with Social Order - Essay Example They are the pillars of comte’s study to bring social stability. They are the two aspects of a theory and correlative to each other. Dynamics (process of evolution) can only be occur in society when the society in stable or equilibrium (static) phase. Comte does not place individual as the base of society. According to his studies, base of a society is family. Families become tribes and tribe nations or all other elements of society build upon family element. Family makes a man adoptable to the society he lives and responsible and a functioning member of his surroundings. He says binding forces and key factors for the stability of society are language, division of labor and religion. Without knowing language, you won’t be able to communicate and share knowledge to each other and in society. Religion binds and stabilizes the society by some common beliefs. He says religion acts as positive guide. And division of labor keeps the chain intact in society on the basis of sim ilarity of class (Comte & Lenzer, 1998). The relation and interaction of family element with the rest of society explains Comte’s theory of labor division. They are correlative and interdependent to each other it helps in holding together the social structure firmly. His studies states that everyone has his own roles to play in a society such as husband is dependant upon his wife for his needs and it binds them together in a society. Division of labor explains and creates interdependency and social control. According to his law, human brain, communities and world history has gone through a process through three phases for its evolution and development. The theological stage is consumed by a search for the necessary things of life, and people used to believe that all the things have been created by god and supernatural forces. According to Comte, positivism can overcome and replace the negativism.

Persuasion and Argumentation Research Paper Example | Topics and Well Written Essays - 1250 words

Persuasion and Argumentation - Research Paper Example sitized children through operant and classical conditioning, while also presenting role models of violence; nevertheless, some of Grossman’s claims have to be checked for their accuracy and generalization effects. Grossman effectively uses ethos to establish his credentials as someone who knows what he is saying when it comes to training people to kill. He describes his profession and experiences with the army to underline that he has valid empirical and anecdotal knowledge, which can back up his claims. He says that he has travelled the world to train medical, law enforcement, and military personnel sharing knowledge about warfare conditions. He also claims to be an expert in â€Å"killology† because he is a psychologist and a former U.S. Army Scout Ranger. Killology is a new branch of science that concerns the study of how and why people kill each other during war, as well as the causes of violence. His credentials and experiences are important to ethos because he effectively establishes his background and proficiency on this matter. He stresses that he possess an insider experience and he can see valid parallels between training soldiers to kill and how the media trains children to kill as well. His beliefs support numerous studies, such as those from Daly and Perez in 2009 and Huston-Stein et al. in 1981, where exposing pre-school children to media violence increased aggressive behaviors and decreased pro-social behaviors. These studies are similar to the studies and experiences that Grossman mentions, which strengthens his credibility as a valid critic of the effects of violence in media on children. Grossman uses simple emotional images to evoke revulsion for media violence. In a study which explains the connection between TV violence and actual violence, he stresses that it takes fifteen years to condition people to kill. He says that the â€Å"prime crime age† is 15 years because â€Å"that is how long it takes for you to reap what you have sown when you

The Role of Colors in The Great Gatsby Research Paper

The Role of Colors in The Great Gatsby - Research Paper Example The first huge symbolism that is exemplified in the Great Gatsby is the symbolism of green light. The green light is a monumental factor that exemplifies Jay’s dream to chase Gatsby. The green light had a profound meaning as it signifies Gatsby’s hopes and dreams for the future. Gatsby love for Daisy, as excellently illustrated in Chapter 1 as he reaches for the light, represents his quest to get Daisy. Gatsby had a strong attachment to this mysterious light as the author states, â€Å"Gatsby believed in the green light† (Fitzgerald 128). The green light was Gatsby only diminishing hopes to ever get back with Daisy, which unfortunately never occurred.   In addition, the green light also represents that of the quest for the â€Å"American Dream† that the new immigrants desired when they reached the â€Å"promise land† (Mellard 853). In essence, Fitzgerald believed that Americans were disillusioned by attaching a meaning to America through their own dreams. Green is used to portray wealth and money that all people love to accumulate. Similarly, Gatsby is deceived as he attaches this perfect illusion to Daisy. Unfortunately, Gatsby is struck with utter failure as he fails to attain Daisy just as the American dream was devastated by the materialistic things in 1920’s. Gatsby’s bold attempt to re-create his best memory, which was to spend time with Daisy in Louisville, never happened. Sadly, Gatsby lost his will to live and looked forward for his death (Mellard 855). Another element that is exemplified via color, is ash through the color of gray. .† Fitzgerald excellent ability to point of key flaws in society was perfectly illustrated by this symbolism. Fitzgerald describes the Valley of Ashes in his book â€Å"a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens; where ashes take forms of houses and chimneys and rising smoke and

(Argument of Definition)Japan is a western country Essay - 1

(Argument of Definition)Japan is a western country - Essay Example In medicine, research mainly involves interactions with living things such as human subjects and therefore there is great need to have knowledge of ethical issues in medical research. This ensures that study subjects are treated well and that no harm begets them in the course of a study. When dealing with human subjects, researchers should make sure that risk levels are minimal to prevent any harm. Human subjects, should be handled like normal human beings and not just like mere study subjects. In a bid to reduce risk levels, federal laws have clauses protecting human subjects for the federal funded projects. The clauses insist that risk levels should be equivalent to results expected (Brown, Anderson, Chervin, Kushida, Lewin, Malow, Redline, and Goldman, 2011, p.1). This implies that study subjects should not be exposed to extremely high risks for research projects that only have little significance. In a bid to prevent harm to human subjects, use of placebos is allowed under special conditions. Use of placebos should not be used for all studies but only to the studies that have no proven alternative study approach. However, in some cases the risk levels may pose a challenge to determine and are therefore not known. This implies that there is no certainty of the risks involved for that particular study. In such a scenario use of placebos may be recommended in order to reduce harm chances. However, this does not mean that placebos are always the chosen option in all such cases. Other methods such as use of continuous positive airway pressure (CPAP) in disease processes associated with Obstructive Sleep Apnea (OSA) may be preferred depending on the nature of the study. Nevertheless, this methods are followed by strict instructions that involve keeping human subjects from participating in all activities that pose risks. For example, under CPAP, human subjects at high risks of car crashes due to sleepiness may be advised not to drive when feeling even

Resonsibilities imposed on contractors by Regulation 2 of the Case Study

Resonsibilities imposed on contractors by Regulation 2 of the Construction Sites (Safety) Regulations - Case Study Example This research aims to evaluate and present the responsibilities imposed on contractors by Regulation 2 of the Construction Sites (Safety) Regulations. Construction is considered amongst one of the most dangerous land based activities in the working sector of Japan. Although the working population in the construction sector is only about 10%, it still accounts for 30% of the work casualties and 40% of the fatalities in Japan. Hong Kong has the highest construction hazard rates. Falls from height, crashes, excavation accidents, being hit by an object etc are common construction hazards. Even after the rate dropped from 350 per 1000 workers in mid 1980 to 60 per 1000 workers in 2007, it still accounted for nearly 20% of all the industrial accidents in Hong Kong. To attain a level of zero fatalities while on construction sites, has been set as a political goal by the government of Japan. Hong Kong has had a very poor safety record. The lack of awareness/low level of education of the cons truction workers, multi level subcontracting, high mobility of workforce etc can be considered prime reasons for theses construction hazards amongst others. Even though Hong Kong has passed its own laws and ordinances to help decrease the number of fatal accidents in the construction working sector, it will only have an impact depending on how it is enforced. Mr John Wu, an architect, signed a contract with Hung Ki Dvelopment company to design and develop a 50 storey building. Mr Wu then assigned Lap Ming Ltd to be the contractor for the builder work, which will take up to 85% of the total contract sum for the formation of the building. Since the scenario doesn't specify, we will make the assumption that the architect John Wu entered a contract with Sunny Construction Ltd, specialist contractors for the building services works. Building services engineers are responsible for the design, installation, operation and monitoring of the mechanical, electrical and public health systems re quired for the safe, comfortable and environmentally friendly operation of modern buildings2. Lap Ming Ltd then signed a subcontract with Star Decorator Ltd, also specialist contractors, to complete the internal decorations. The construction work began on 2.10.03 after the application was approved by the building authorities, submitted by Lap Ming. On 1.8.05, the operations of the building works and the internal decorations were in full swing when the foolish behavior of Chan Sam, led to a fatal accident of a casual worker. Chan Sam, a direct employees of the fire services subcontractor, used an excavator to move some iron piping to a workplace near the pump house on ground floor level. He was being accompanied by a female worker, and in order to entertain her, he drove the excavator in a zigzag manner. Suddenly the iron bars swung out, and fell near a moving lorry, being driven by Mak Sam, who was lowering the tiles needed for the internal decorations. The sudden loud noise sent Ma k Sam into a shock, causing him to lose his balance and accidently push the wrong control lever, which resulted in the crane to move in some other direction and hit the head of a casual worker, Li Yick, who was pronounced dead upon his arrival to the hospital. Both the workers from the builder services (Cham Sam) and the internal decorators (Mak Sam) are directly involved in this accident. According to our assumption, Sunny builder services were hired by the architect John Wu, upon clients request, and the internal decorators Star Ltd entered into a subcontract with Lap Ming Ltd, making both John Wu and Lap Ming to be indirectly involved with the accident. Since Hung Ki was assigned to overlook the construction of the building, he is also indirectly involved. Mr John Wu is just an architect by profession, his job is to design the

War and Conflicts in Africa and Its Effects on Childhood and Health Term Paper

War and Conflicts in Africa and Its Effects on Childhood and Health - Term Paper Example Maintaining and enhancing childhood and child health has not been easy for nations in the developing world, particularly conflict-plagued nations in Africa. These nations are often plagued by war and conflicts. These conflicts make it difficult for Western-influenced medical and social intervention difficult. Childhood is seen as the early years of a person’s life where the person socializes with members of the society and gains an understanding of the world around him or her in preparation for a productive life after age 18 (NICHD Early Childhood Research Network, 2005). In most studies covered by this research though, childhood seems to stretch from the time of birth to about age 12, where a child needs care and attention. As a child grows, s/he needs to get a proper blend of emotional, mental and physical health (Kehily, 2004) in order to become a stable and healthy adult. Emotional health encompasses the right bonds with adults, care and protection from trauma and other harsh conditions that may make a child disturbed. Mental health has to do with the right structures that will give the child a stable mind. Physical health means protection from diseases and other physical injuries that would prevent the child from normal life. In the modern setting, these things should be available to the child as he goes through contact with his or her parents, school and the local community. Clarke et al (2003) stress that a good childhood is one in which a child gets the opportunity to grow up an ideal setting. This includes access to good and healthy food, the opportunity to learn and play, protection from diseases and harsh environmental conditions as well as access to proper health care.  

Assessing ecosystem health Essay Example for Free

Assessing ecosystem health Essay The simple summary of the article is shown below.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Metaphors drawn from human health can be applied in environmental assessment at ecosystem levels; hence the concept of ecosystem medicine may also be appropriate in trying to understand the environment.   By using metaphors one can understand a difficult concept into more known terms since a comparison as to what is common in medicine and in ecosystem. Human use science but they employ art also in appreciating and studying things. As a necessary consequence of using arts or even science   errors in treatment could also happen as there could also be cased of false alarms in diagnosing the environment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But for a successful application of the medical concepts in ecosystem, there could be a need have a greater-defined taxonomy of ecosystems to afford a better correlations and analysis of the different variables involved in ecosystems. Taxonomy will allow more definitions of technical terms in ecosystems which could be used by scientists and scholars to make a thorough investigation and analysis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The health status of ecosystems in turn could also serve a good barometer to assess the present status or health of the environment. This must be so since the better the ecosystem , the better the environment. Question: 2.    Write a review of Section 1 (p-15: Introduction) and also indicate important points which the author has talked about to be discuss in the paper; any critique; anything missing?   Any important information we get from this section?   Any interesting thing we get from this section, and do we really find it in the following section? The simple introduction is shown below.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author is saying that whatever the ecosystem now suffers is partly caused by human activity.   He is using a metaphor to convey his message.   That the environment’s health must also be determined like that of a human individual.   Like a human being who is subject to stress, the author illustrates that the ecosystem also suffers from effects of various stresses.   He cited as examples of stresses the following: harvesting, introduction of exotic species, generation of waste residuals, physical restructuring, and even extreme natural events which affect the environment. Question 3.   Write a review of Section 2 (p-16: Ecosystem: a nebulous concept?)   What do we learn from this Section?   What has author tried to communicate and how successful he has been to communicate?   And also indicate the significance of this section related to this article, if you see any critique to this section then write it with a complete logic? Is ecosystem a nebulous concept?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author is saying that while others my think that term ‘ecosystems’ may be indefinite of meaning   because   of difficulty of delimiting boundaries on the basis of conventional observations.   Ecosystems are not isolated, but intimately connected, or nested within adjacent or larger systems as seen in the continuum from rivers to lakes; from estuaries to the sea; from the sea to the worlds ocean.   The author agrees that for management and assessment, ecosystem constitutes a relevant macro-level unit for describing the environment (Rowe, 1961, 1989; Bird Rapport, 1986).   Ã‚  Ã‚  Ã‚  Ã‚     The author is very clear in describing the ecosystems as a dynamic, complex, and open systems that are in constant change over ecological, evolutionary, and geological time (Rapport Regier, 1992), and such they exhibit chameleon-like properties; that is, they might exist in a number of alternative forms, the particular composition being very much influenced by internal dynamics and by interactions with neighboring systems (Holling, 1985; Rapport Regier, 1992). Question 4.   Write a review of Section 3 (p-16: Towards an Ecosystem Health Model) what do we learn from this Section?   What has author tried to communicate and how successful he has been to communicate?   And also indicate the significance of this section related to this article, if you see any critique to this section then write it with a complete logic? The quest for understanding leads to quest for having health ecosystem.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author is saying that in the quest for a more comprehensive understanding of the process of ecosystem breakdown and recovery, he has come to think that humans are engaged in some form of ecosystem medicine (Rapport et al., 1979).   He said that introducing the medical metaphor suggests that, like physicians, ecosystem practitioners are in need of systematic procedures by which to recognize illness, devise protocols to rule-in or rule-out possible causes, and prescribe treatment. (Rapport, 1992) (Paraphrasing made)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When it comes to treatment, medicine suggests several options: following internal medicine, ecosystems may be treated by regulating the blood chemistry of the system; following surgery, ecosystems may be treated by wholesale physical and biological restructuring.   The latter may involve both removal of undesirable elements and introduction (grafting) of desirable ecosystem components. I should hasten to add that we are concerned here with the application of scientific methodologies developed in medicine in order to assess the state of ecosystem health.   In so doing I neither subscribes to the view that ecosystems can be considered as organisms (for clearly there are not not not not substantive differences in both the mechanisms and degree of integration as well as in the dynamics of these two systems) nor do I suggest.   (Rapport, 1992) (Paraphrasing made) Question 5.   Write a review of Section 4 (p-17: The subjective nature of health assessments) what do we learn from this Section?   What has author tried to communicate and how successful he has been to communicate?   And also indicate the significance of this section related to this article, if you see any critique to this section then write it with a complete logic? Subjectivity is employed in assessing the ecosystem.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author is equating the subjective judgment used in health assessment as to what is being done in assessing the ecosystem.   He said that clearly, in many cases, the diagnosis and treatment of sickness also uses gut feel or hunches in addition to the scientific way..   Inevitably, there enters a degree of subjectivity in evaluating the health status of an individual or an ecosystem. (Rapport, 1992) (Paraphrasing made)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author mentioned some ecosystem transformations that are made without recourse to societal values or limitations of scientific understanding and cited as example the demise of the forest downwind of a smelter.   Nevertheless, he admits that more frequently   social value-judgments and the limitations of science appear   to mix as a form of art.   The author gave as an example the conversion to plantations of radiata pine (Pinus radiata) of highly diversified indigenous forests in New Zealand, where there are opposing view between conservationists and foresters. (Rapport, 1992) (Paraphrasing made) Question 6.   Write a review of Section 5 (p-18: Early Warning Signs of Pathological Ecosystems) what do we learn from this Section? What has author tried to communicate and how successful he has been to communicate?   And also indicate the significance of this section related to this article, if you see any critique to this section then write it with a complete logic?   (This section should cover all sub sections of the main section, one by one) Early warning signs of pathological ecosystems have obstacles.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author mentioned three obstacles in providing early warning of ecosystem pathology and they are: Firstly, basic processes such as nutrient cycling and primary productivity, is highly cyclical and irregular, varying from year to year, seasonally and diurnally.   Such variability and seemingly random behavior raises havoc with detection of the onset of much pathology that beset aquatic ecosystems. Secondly, early symptoms of ecosystem degradation may be missed or discovered only after pathology is well advanced. Thirdly, false alarms are easily sounded owing to a still far from adequate understanding of the long-term dynamic behavior of ecosystems. Ecosystems have common systems of degradation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Under section 5.1 on â€Å"Health indicators at the ecosystem level,† the  author is discussing the identification of common symptoms of ecosystem degradation.   These common symptoms are termed the ecosystem distress syndrome (Rapport et al., 1985) and characterize a large number of ecosystems under stresses of various types.   The author citing Rapport, 1991, said that with reference to aquatic ecosystems, the ecosystem distress syndrome comprises the following symptoms: (1) alteration in biotic community structure to favor smaller forms; (2) reduced species diversity; (3) increased dominance by r selected species; (4) increased dominance by exotic species; (5) shortened food-chain length; (6) increased disease prevalence; and (7) reduced population stability. (Rapport, 1992) (Paraphrasing made) Like human diseases, ecosystems have risk factors, too.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Under section 5.2   on â€Å"Ecosystem risk factors,† the author   Ã‚  supports the idea of identification of individuals at risk for certain types of diseases, as those found in coronary disease, which will shift man’s attention from treating illness to prevention.   The author argues that using the same principle of identifying risk in ecosystem, prevention of the ecosystem’s degradation could be prevented. (Rapport, 1992) (Paraphrasing made)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He believes that this approach works best where a single dominant stress acts to transform ecosystems, such as may occur in the process of eutrophication or acidification of aquatic ecosystems.   He said that much is known about the actions of these two stresses and the vulnerabilities of the recipient aquatic systems (e.g., Minns et al., 1990). He then argued that combining the findings from case studies of impacts of such specific stresses on ecosystems with the knowledge of current stress loadings and sensitivities of recipient ecosystems enables one to arrive at an ecosystem level risk assessment. (Rapport, 1992) (Paraphrasing made)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He was able to cite the development of various factor analyses similar to the manner in which risks of coronary disease are now assessed in ecosystem health evaluations. He cited the work of Minns et al. (1990) who have examined the impact of acid precipitation on the loss of fish species in vulnerable eastern Canadian lakes. (Rapport, 1992) (Paraphrasing made)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With these studies the author is really looking forward for the prevention of ecosystem’s degradation. Validation of treatment for ecosystem is a problem, too.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Under section 5.3 on â€Å"Validation of treatment† the author also talks of validation of treatment which is considered the bottom line for medical practitioners. This premised on the idea that once an illness has been diagnosed, the question turns squarely to the most effective treatment. Treatment validation provides a basis for selection among alternative procedures.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In applying the medical terminology to the ecosystem, the author said that success rates for a given treatment cannot be evaluated without factoring out the influences of the other stress factors. He cited an example the evaluation of the effectiveness of harvesting regulations on restoring seal populations in the Baltic Sea. He said that it is necessary to take into account impairments to seal reproductive success owing to the presence of PCBs and related toxic substances (Helle et al., 1976). Here, just as in human medicine, he said, â€Å"we have the need to develop methodologies to factor out co-morbidities.†Ã‚   He mentioned the need for a far better taxonomy of ecosystem ills than we presently have. He said that one currently may describe ecosystem pathologies in terms of air pollution damage to forests, eutrophication of aquatic systems, acidification of aquatic and terrestrial systems, etc. but he said that these are very rudimentary categories. He therefore suggested that for each of these classifications there are many finer subdivisions which need to be categorized before one can readily compare case histories. (Rapport, 1992) (Paraphrasing made) Question 7. Write a review of Section 6 (p-21: Reporting on the state of environment from an ecosystem health perspective) what do we learn from this Section? What has author tried to communicate and how successful he has been to communicate? And also indicate the significance of this section related to this article, if you see any critique to this section then write it with a complete logic? Environment could be seen from the health of the ecosystems.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author is trying to make a picture of the environment on the basis of the status of the ecosystem. He cited Canada as having subdivided its land areas into 15 ecozones, defined on the basis of Physiographic, vegetation type, soils/surface materials, climate, and human use. He reported that the forests of most ecozones are impacted by a combination of natural and cultural stresses (particularly in the Montaine Cordillera, Boreal Shield, and Atlantic Maritime ecozones). Included in the stresses is fire, insects and diseases, over-harvesting, conversion of forests to agriculture, construction of transportation and utility corridors, air pollution, and climate-induced stresses such as red belt and wind throw.   He then cited the relationship of increase disease in ecosystems which are more stressed. (Rapport, 1992) (Paraphrasing made)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author also mentioned that the other sections of the 1986 Canadian State of Environment Report relate to aquatic ecosystems, both the Laurentian Great Lakes and other Inland Waters, as well as the three marine systems (Atlantic, Pacific and Northern). He also cited that the major stresses affecting these ecosystems include: over-harvesting, construction of dams and diversions, contaminants (including toxic substances), and the purposeful or accidental introduction of exotic species (particularly in the Great Lakes and inland waters). Further, in all but the Northern marine ecosystems, land use change (particularly the drainage of wetlands for agricultural and recreational purposes) and sewage inflows added significant additional stress. (Rapport, 1992) (Paraphrasing made) Question 8. What do we understand from the Conclusions written on p-23, are they appropriate; any critique; any thing missed in conclusion; any thing over emphasized. The simple conclusion could be done as shown below.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We understand from the conclusion that ecosystem behavior under stress is complex and processes leading to degradation and recovery are only partially understood, nonetheless, ecosystem medicine is coming of age at least as a conjectural art. There therefore many challenges along the way. There also a combination of objective and subjective criteria is called into play in rendering judgments as to the health of ecosystems.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another thing that   I did understand in the conclusion is that in talking about assessing the ecosystem from a point of view need not involve or borrow concepts from the medical sciences to understand the system but that the author argues that use of the metaphor suggests more systematic approaches to the diagnosis and treatment of ecosystem ills, underscores the importance of validation of remedial action interventions, and draws attention to the inherent subjective nature of health assessments. Further, the metaphor provides a language in which the concern for ecosystem health becomes a natural extension of the concern for individual health The conclusions drawn are appropriate and does not in any way insist that understanding how to manage the ecosystem be necessarily made reference to the medical science field.   It could be made from different points of view and the advantage of using a field of study to bring out the issues via use of metaphor may contribute much to information campaign. Question 9.   Is this article helpful in planning and managing environment, if yes how?   If no, why? What is the relevance of the article in planning and management of the environment?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     I believe this article is helpful in planning and managing environment.   Different persons belong to different professions and different professions have their own languages.   By using metaphor in medicine to discuss ecosystem and the environment, would be getting the member of the medical profession to understand the issues more clearly and to get their support for the cause of the environment Question 10.   Is the title appropriate, if yes WHY?   if no then suggest some other title, and also justify the title with a logical reasoning. How show the article be titled appropriately?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The title evaluating ecosystem health seems not to include treatment on ecosystem treatment.   Since it talks also of treatment the title could be modified as â€Å"Evaluating and Maintaining the Ecosystem’s Health.†Ã‚   By simply saying evaluating it the discussion on treatment should not have been part. Reference: Bird, P. M. D. J. Rapport, 1986. State of the Environment Report for Canada. Ministry of Supply and Services.263 pp. Helle, E., M. Olsson S. Jensen, 1976. PCB levels correlated with pathological changes in seal uteri. Ambio 5: 261263. Holling, C. S., 1985. Resilience of ecosystems local surprise and global change. In: T. F. Malone J. G. Roederer (eds), In Global Change, pp. 292317. Cambridge Univ.Press, Cambridge. Minns, C. K., J. E. Moore, D. W. Schindler M. L. Jones, 1990. Assessing the potential extent of damage to inland lakes in eastern Canada due to acidic deposition. 1V. Predicted impacts on species richness in seven groups of aquatic biota. Can. J. Fish Aquat. Sci. 47: 821830. Rapport, D. J., A. M. Friend, 1979. Towards a comprehensive framework for environmental statistics: a stressresponse approach. Statist. Can., Ottawa. Rapport, D. J., H. A. Regier, 1992. Disturbance and stress effects on ecological systems. In: B. C. Patten S. E. Rapport, D. J., 1991. Myths in the foundations of economics and ecology. Biol. J. Liimean Soc. 44: 185202. Rapport, D. J., H. A. Regier T. C. Hutchinson, 1985. Ecosystem behaviour under stress. Amer. Natur. 125: 617640. Rapport, D., (1992), Evaluating ecosystem health, Journal of Aquatic Ecosystem Health, M. Munawar (ed.), Assessing Aquatic Ecosystem Health: Rationale, Challenges, and Strategies. KluwerAcademic Publishers. Printed in the Netherlands Rowe, J. S., 1961. The level of integration concept and ecology. Ecology 42(2): 420427. Rowe, J. S., 1989. Implications of the Brundtland Commission Report for Canadian forest management. Forestry

Role Of Government In Tourism

Role Of Government In Tourism Introduction The role of government is an important and complex aspect of tourism, involving policies and political philosophies. State intervention in the trade is a relatively recent practice for central government. State participation increased as tourism became a mass phenomenon, reaching a peak shortly after the Second World War in 1939-45. A slow withdrawal began in the boom years of the 1980s with the shift to the market-oriented economy. These trends are noted in this chapter, together with an examination of the principal aspects of state intervention: Areas for state action. Definitions of the role of the state. Principal state functions. Tasks of the destination authority. Government tourism policies. International intergovernmental bodies concerned. International trade organizations with an advisory role. International regional organizations. The importance of many international organizations depends to some degree on the extent to which national governments have delegated their powers to intergovernmental bodies. This is the case with the European Union (EU), where many functions in taxation, regional and infrastructure development, and policy matters in transport, social and environmental regulation, are now within the competence of the administration in Brussels. For the most part, intergovernmental bodies activities are advisory or technical in character. There have been few intergovernmental initiatives outside the EU leading to action in the travel field, but there has been a slow movement towards liberalization of movement. Areas of state intervention In general the state recognizes that the duties of the public sector must cover such matters as health, safety, fair trading and consumer interests and infrastructure in transport such as roads, railways and ports. These are all matters of direct concern to the resident population. There is a mixed record in the provision of leisure facilities, environmental protection and conservation which includes responsibility for the unique cultural heritage, an important part of Europes visitor attractions. Strategy Whatever form of organization or degree of devolution in the states role, it is essential that the public authority, central or local government should agree an overall strategy. This should be reinforced by an outline plan or guidelines, to present a coordinated picture of the destinations future shape as a tourism area, both at national and local level. This may apply at regional level where the regional destination is in fact an accepted tourism entity, for example the Lake District or the Norfolk Broads in England. The state tourism agency, tourist board or government department will have an important role to play in advising on the strategy, offering opportunities to consult and cooperate with a dispersed private sector, and preparing a destination marketing strategy based on an identification of the appropriate markets and their needs and wishes. This leads to a product market fit indicating products and services required to attract the preferred visitor traffic. This is a vita l role. The market will determine the outcome and the marketers have the essential responsibility to ensure product development to suit the required visitor movement. Based on periodic surveys of the government role by the WTO, the OECD and individual countries, the principal functions of a Ministry of Tourism or of agencies under government control can be summarized as: Research, statistics and planning. Marketing. Development of tourism resources. Regulation, including trade regulation. Training and education. Facilitation/liberalization. Local and regional tourist organizations At the local level the regional or local authority has a role similar to that of the central government and in many ways a more comprehensive and important one. Indeed, in the early days of mass travel stimulated by the growth of the railway network, public sector intervention in tourism was solely at the local level. There were no national tourism organizations. The growth of large resorts, pioneered in Britain at the main seaside centres, encouraged the development of local tourism administrations to carry out the responsibilities of the host destination. International organizations There are a number of international bodies, both government and nongovernment, with tourism interests. Government bodies reflect the national governments interest in, and political will regarding, tourism intervention. In the industrialized countries, the tourism priority tends to be low. Because of the wide range of tourism activity the number of organizations with some concern or responsibility is great, but coordination and often ooperation as at the national level is weak. Furthermore, consultation with industry and operating sectors is often inadequate, as the sectors voice is weak. The main sector industry bodies inevitably present the case of their own trade, sometimes as in modes of transport in a competitive situation. Thus the collective tourism approach is hard to organize and sustain, even when cooperation at the operating level is effective. World Tourism Organization The World Tourism Organization (WTO), an intergovernmental body recognized by the UN as an official agency with a consultative status, has taken the lead in representing its member governments collective view in tourism issues. Like its predecessor body, the International Union of Official Travel Organizations, it has developed useful technical programmes in statistics, research and the exchange of ideas and experience and in technical aid, particularly for poorer countries. The WTO has made efforts recently to strengthen its links with commercial and non-government partners through its system of affiliate membership which should help in the provision of practical guidance and as a basis for cooperative action. Non-governmental international organizations As the work of the intergovernmental bodies expanded, trade sectors and professional bodies found it necessary to organize both at the world and regional international level, first to respond or react to government interventions, and second, where practical, to seek a more positive relationship in cooperative and collective tasks. The need for consultation at appropriate levels became more pressing and although clearly essential not always accepted by government bodies. Industry sectors have established their international associations or groups, such as: Alliance International du Tourisme (AIT). International Air Transport Association (IATA). International Chamber of Commerce (ICC). International Hotel Association (IHA). International Road Transport Union (IRU). International Union of Railways (UIL). Universal Federation of Travel Agents Associations (UFTAA). International regional organizations Both at UN and geographic regional level there are regional bodies concerned with their regional needs. So long as liaison is maintained, such regional action and support can be very effective in tourism. This is certainly the case in Europe, which is seen at world level as a destination entity with many common interests. The Council of Europe with Cultural Activities and the United Nations European Economic Commission are examples. The latter body, covering both East and West Europe, has been active in transport matters among others. (An introduction to tourism book) Governments to: Develop holistic and comprehensive tourism development strategies in partnership with community and industry stakeholders (including major foreign tour operators or industry associations, where appropriate), that include realistic expectations for the social, cultural and environmental benefits to be reaped from tourism Create positive investment structures to support and encourage sustainable development of tourism destinations Pressure industry associations to report on how they are achieving more sustainable tourism (e.g. industry associations are asking their members to sign up to guidelines and charters but few are enforcing this as a criteria for membership) Legislate for corporate social reporting Facilitate arenas to share best practices between sectors (hotels, tour operators, airlines and cruise lines) so that they can learn from one another Ensure sustainable tourism measures are seen as a core value in wider development plans and policies rather than solely focusing on economic benefits Legislate or provide incentives to businesses who adopt internationally recognised certification schemes or standards within their country (http://www.ifc.org/ifcext/economics.nsf/AttachmentsByTitle/CSR+in+the+Tourism+Industry/$FILE/CSR+in+the+Tourism+Industry.pdf)

The Saddest Day :: essays research papers

It was one of those superb days that makes you forget all your problems and makes you grateful that you are alive. The sun was beaming down scintillating honeyed rays to the earth, turning everything they touched into gold. The wind was a light blowing breeze, like angels breathing softly upon the world. The birds were singing their most beautiful songs turning the trees into radiant symphony orchestras. The crystal clear sky must have transformed into a mirror over the Caribbean Sea, for it was of the most beautiful shades of blue I had ever laid eyes on. The leaves were blowing around on the ground, already changed to fall colors of browns, yellows, and even pinks. The air smelled refreshing like a splash of cold water on your face when you awake in the morning, and crispy like an autumn leaf. Indeed, it was a glorious day, but you should never judge a book by its cover. As I stepped out of the house that morning, I took a deep breath and let the morning air fill my lungs. I was off to school, my Dad was waiting impatiently for me in the car. Beep! Beep! I heard the horn blow, echoing off the brick wall of my apartment. I hurried along to the car, barely jumping in before my Dad started to pull away. "You need to get ready a little faster you know." He said to me with what seemed to be a permanent stern look on his face. I wasn't going to argue with him today. It was too splendid out to fight, so I just nodded my head and smiled. I went through the day feeling great. School seemed as if it had zoomed by and before I knew it I was walking home. The weather was still the same, if not better by now. As I passed little children on my way home I smiled thinking about when I was little how great it was then. The worst thing in the world then was a scraped knee, and now it was a broken heart. As I neared my house I got a chill down my spine, like a cold gush of air when you open the freezer. I didn't think anything of it at the time. It was just a chill and I got them all the time. But now I know to be scared when I get one of

Hydropower as an Alternative Energy Source Essay -- Water Power Energy

Hydropower as an Alternative Energy Source Water provides a very valuable resource. We use dams built to run water through turbines and produce electricity. There are many advantages and disadvantages to hydropower, though there are more advantages. It is reasonable inexpensive to maintain, and is a clean source. There are issues with dams blocking fish swimming in the river, but there are ways to help them. Hydropower is well balanced between the electricity needs and the needs of the environment. Hydropower makes up 90 percent of the United States’ energy from a renewable source. It is the nation’s largest renewable resource. People have built dams since ancient times to control the water. Waterwheels have been used for centuries to help people with their everyday needs, and now they can be used to produce electricity. Many large dams worldwide have turbines (modern day waterwheels), which produce large amounts of energy. These dams account for 40 percent of all energy produced by hydropower (Nersesian, 290). When a dam is built a reservoir collects behind it, which also collects rainwater. The reservoir allows us to control the amount of water that flows through the dam and lets us still have a steady flow of water, even during years with less rainfall. The dam itself has spillways to control the amount of water leaving the dam. One major problem with dams is the affect they have on migrating fish traveling up and down the rivers. Many dams have special fish ladders to allow the fish to pass through (Today, 2001). Of course the biggest advantage of hydropower is that it is renewable. Also it is clean, meaning it does not throw a lot of chemicals into the air and it does not produce any waste. Hydropower can also be produc... ...earch.atomz.com). At the moment only 3 percent of the nation’s 80,000 dams are producing hydropower (Today, 2001). If we could install more turbines into dams then we could rely more on hydropower then other more damaging resources. Over all water has the potential to become a crucial source of power. References Advantages and Disadvantages of Hydropower. (2005). Retrieved July 30, 2007, from http://www1.eere.energy.gov/windandhydro/hydro_ad.html A Short Course in Hydro Sciences. (2004). Retrieved July 29, 2007, from http://www.british-hydro.org/infopage.asp?infoid=184 Hydropower Today. (2001). Retrieved July 30, 2007, from http://www.hydrofoundation.org/hydropower/index.html Nersesian, R. L. (2007). Biomass. In Energy for the 21st Century: A Comprehensive guide to conventional and alternative sources (pp. 290-297). United States of America: M.E. Sharpe.

Personal Narrative: My Hero :: Narrative Essay Hero Role Model

Dr. D is a cardiothoracic surgeon. He was my hero. He may well still be, even though he is a throw-back to the days when I was more concerned about science than symbolism. They say in the Chinese proverbs that "if you don't change direction you will end up where you are going." I have come to believe that this is true, and that most of the time we didn't want to go where we were headed anyway. New paths that come to fruition, "digressions" that become the assertions you are trying to make, aren't really digressions at all. They are, instead, the appearance of your "whole point" (Elbow 10). I don't know what my point is, really. Maybe I am waiting for a brilliant digression. It is a digression that brought me to this crazy craft of writing in the first place. I can tell you that Dr. D is a pioneer in the field of heart surgery. His work saw the first artificial heart from the drawing board to the operating table. I can tell you facts because I actually looked them up for a high school English paper back in the day when papers weren't about insight, but rather people and places and all those objective matters. I wrote to Dr. D and got a form letter and a whole bunch of information about his life and trials that they send to other freaks who want to be cardiothoracic surgeons at one point or another. I still have that information somewhere, tucked away with the caduceus my brother bought me when I graduated from high school and entered college as a pre-med student. They say that focusing on "x" will often lead you to discover "y,"which is exactly what happened. While I was toiling all those hours applying to pre-med programs all over the country, I was also spending an hour a day with a woman who was letting me explore the world of words. And as I spent more and more time trying to gain acceptance in a number of pre-med programs, I was making myself more of the writer that eventually abandoned science to be. I was spending all this time writing admissions letters to people telling them why it was essential for me to open up the hearts of the sick and heal them. Now I realize that the heart-sick are not always curable by a new heart or a Dacron tube.

Miss Emily Grierson: Her Strength and Weakness as Portrayed in “A Rose for Emily”

In William Faulkner’s â€Å"A Rose for Emily,† Miss Emily Grierson has been perceived by her townsfolk as an icon and a monument, and that her family â€Å"held themselves a little too high for what they really were. None of the young men were quite good enough for Miss Emily and such. We had long thought of them as a tableau [†¦]† (Faulkner ). But deep down, Miss Emily was a broken woman, shielding herself from the changes of the world by repressing the changes and instead living in a make-believe world where she still was regarded as a woman of dignity. One of the symbolisms used by Faulker to exemplify Miss Emily's resistance to change is Miss Emily’s house which â€Å"[†¦] had once been [in] our most select street [†¦] Miss Emily's house was left, lifting its stubborn and coquettish decay above the cotton wagons and the gasoline pumps† (Faulkner ). This exemplifies Miss Emily's personality who has strived to prevent the changes brought about by time within the town that she lived in (Holland 295-96). Emily's resistance to change is also depicted in her actions after the demise of her father where she refused to have him buried and â€Å"told them that her father was not dead. She did that for three days, with the ministers calling on her, and the doctors, trying to persuade her to let them dispose of the body† (Faulkner ; Holland 297) as well as when she was visited by the present mayor of the town in order to remind her about the taxes Miss Emily needs to pay, she sternly told them that according to â€Å"Colonel Sartoris [†¦] I have no taxes in Jefferson† (Faulkner ) and suggested that they should speak with him regarding the matter. This left the mayor and his companions baffled since not only was there no record in their books about such agreement, but also the fact that Colonel Sartoris has been deceased for around ten years. When the townsfolk began to see Miss Emily with Homer Barron, this shocked the town since â€Å"a Grierson would not think seriously of a Northerner, a day laborer† (Faulkner ). They had attributed this to the fact that since in the past, â€Å"[†¦] her father had driven away [†¦]† (Faulkner ) all the young men who had tried to court Miss Emily during her younger years. However, â€Å"because Homer himself had remarked-he liked men and [†¦] that he was not a marrying man† (Faulkner ), Miss Emily took matters into her own hands in order to prevent the change in their relationship from occurring. Miss Emily’s behavior was attributed by the townsfolk as something that run in the family and a result of their proud nature by referring to â€Å"how old lady Wyatt, her great-aunt, had gone completely crazy at last [†¦]even with insanity in the family she wouldn’t have turned down all of her chances if they had really materialized† (Faulkner ). Taking a closer look at the story, Faulkner had given the reader some clues that drove Miss Emily into behaving in a manner that the townsfolk regarded as bizarre. Sigmund Freud had developed the concept of repression on the idea of self-deceit and forgetting things at will at the same time forgetting that such an act has even occurred (Billig 13). One reason for repression to occur is due to the feelings of distress felt by an individual. Distress may be attributed from undesirable changes from one situation to another. This includes changes in time family, economic security that emotional well-being of an individual (Mirowsky and Ross 112). Parents also contribute to the repression as seen in Freud's Oedipus complex where the child acquires habits from their parents. Since what the adult says is more important than what the child says and the parents would impose things on the child, the tendency of the child is to repress his or her desires (Billig 105). All of these are clearly seen in Faulkner’s â€Å"A Rose for Emily.† Miss Emily’s repression was rooted on the upbringing she had received from her father. Her father indirectly imposed that he would be the only important person in the life of Miss Emily and repressed her longing to have relationships with other people in her town, specifically with the men. Miss Emily eventually carried this upbringing all throughout her life as â€Å"if that quality of her father which had thwarted her woman’s life so many times had been too virulent and too furious to die† (Faulkner ).

Understand the Relationship Between Organizational Structure and Culture

Introduction The aim of this unit is to give learners an understanding of individual and group behaviour in organisations and to examine current theories and their application in managing behaviour in the workplace. Areas of Learning 1 Understand the relationship between organisational structure and culture Types of organisation and associated structures, organisational culture, Diagnosing behavioral problems, perception, significance and of individual difference, Individual behaviour at work 2 Understand different approaches to management and leadershipDevelopment of management thought, functions of management, managerial roles, nature of managerial authority, Frames of reference for leadership activities 3 Understand ways of using motivational theories in organisations Motivation theories, motivation and performance, leadership, Leadership and successful change in organizations 4 Understand mechanisms for developing effective teamwork in organisations Teams and team building, team dynamics, Impact of technology on team functioning: 1|Page BTEC HND in Business/ Organisation and Behaviour/Sept12 -BLANK PAGE- 2|PageBTEC HND in Business/ Organisation and Behaviour/Sept12 UNIT INTRODUCTION This unit focuses on the behaviour of individuals and groups within organisations. It explores the links between the structure and culture of organisations and how these interact and influence the behaviour of the workforce. The structure of a large multinational company, with thousands of employees worldwide, will be very different from a small local business with 20 employees. The way in which an organisation structures and organises its workforce will impact on the development of its culture.A collection of shared values and beliefs will determine and shape the accepted patterns of behaviour of an organisations workforce. Depending upon various factors such as type of industry/sector of the economy, culture of the external community in which the organization operates, physica l environment, profile of the workforce, and size, the cultures of different organizations can vary significantly. The structure and culture of an organisation are key factors that contribute to motivating the workforce at all levels of the organisation.The Japanese were instrumental in developing a culture of ‘continuous improvement through teamwork’ in their manufacturing industry. This feature of a culture has now been exported around the world and plays a major role in the way in which structure and culture contribute to patterns of behaviour in the workplace. This unit, through studying the dynamic relationships between structure and culture, will help learners to appreciate how these two aspects of a business organization can impact the behavior and outcomes of its workforce.SCENARIO You are newly appointed store manager of one of the biggest TESCOS supermarkets in Ireland with members of staff from different cultural and racial background, which required an organ izational culture, teamwork, and participatory decision making style, in order to achieve your short-term and long-term goals. You were recommended to the CEO and Board of Directors to take the above position based on your achievements as a Mini TESCOS supermarket in London.As part of your responsibilities, you are also required to apply different management styles and motivational theories, in order to achieve positive results from the company’s activities. In order to achieve the above objectives, you have to complete the following four (4) tasks: 3|Page BTEC HND in Business/ Organisation and Behaviour/Sept12 Task 1: Understand the relationship between organisational structure and culture 1. 1 Compare and contrast three different organizational structures and cultures. 1. 2 Explain how the relationship between an organization’s tructure and culture can influence on the performance of the TESCOS’ activities at this Irish site. 1. 3 Identify and provide an overv iew of four factors that can influence individual behavior in the workplace at the Irish TESCOS. Task 2:Understand different approaches to management and leadership 2. 1: Compare and contrast three different leadership styles for three different business organizations. 2. 2: Explain how organizational theory underpins the practice of management for the Irish TESCOS scenario. 2. 3: Evaluate four different approaches to management used by different organizations.Task 3: Understand ways of using motivational theories in organisations 3. 1 Discuss how different leadership styles may impact employee motivation in organizations in periods of change. In tackling this task, discuss to what extent specific leadership styles may positively or negatively could affect performance in specific change scenarios (e. g. adoption of new staff rota, etc. ). Please provide how this could help with a change at TESCOS in Ireland. 3. 2 Identify and discuss the application of three different motivational t heories within the workplace. 3. Evaluate the usefulness of a motivation theory for managers at the TESCOS in Ireland. Task 4: Understand mechanisms for developing effective teamwork in organisations 4. 1 Explain the nature of groups and group behaviour within organizations. 4. 2 Discuss factors that may promote or inhibit, limit, or undermine the development of effective teamwork in organizations (physical, social, etc. ) 4. 3 Evaluate the impact of technology on team functioning within such an organization as TESCOS in Ireland. 4|Page BTEC HND in Business/ Organisation and Behaviour/Sept12Submissions Deadlines Tasks 1 (Assignment) 2 (Assignment) 3 & 4 (Assignment) Submissions Guidelines Deadline 4th Week of September 3rd week of October 4th week of November Hardcopy of the assignment should be submitted at the college reception on or before at 4. 00 pm on the date specified. There is no stipulated length for the work but it should not be less exceed 3000 words for all tasks. All w ork must be delivered in softcopy versions. The softcopy should be uploaded on to the security purposes, learners should keep both copies with them. All be properly referenced. han 2000 words or both hardcopy and student portal. For assignments should 5|Page BTEC HND in Business/ Organisation and Behaviour/Sept12 Assessment Information Grading Criteria All Assignments will be assessed according to the following grading. Pass: To achieve each outcome a learner must demonstrate the ability to: LO1 Understand the relationship between organisational structure and culture 1. 1 compare and contrast different organisational structures and culture 1. 2 explain how the relationship between an organisation’s structure and culture can impact on the performance of the business 1. discuss the factors which influence individual behaviour at work LO2 Understand different approaches to management and leadership 2. 1 compare the effectiveness of different leadership styles in different organi sations 2. 2 explain how organisational theory underpins the practice of management 2. 3 evaluate the different approaches to management used by different organisations LO3 Understand ways of using motivational theories in organisations 3. 1 discuss the impact that different leadership styles may have on motivation in organisations in periods of change 3. compare the application of different motivational theories within the workplace 3. 3 evaluate the usefulness of a motivation theory for managers LO4 Understand mechanisms for developing effective teamwork in organisations 4. 1 explain the nature of groups and group behaviour within organisations 4. 2 discuss factors that may promote or inhibit the development of effective teamwork in organisations 4. 3 evaluate the impact of technology on team functioning within a given organisation. 6|Page BTEC HND in Business/ Organisation and Behaviour/Sept12 Merit and Distinction: The grade descriptors provide a framework for the reation of gra ding criteria to be written and set within the context of the assignment. The grade descriptors describe the expected qualities of the learner’s work at Merit and distinction levels. The merit and distinction levels have three descriptors. Merit Descriptors: M1- Identify and apply strategies to find appropriate solutions. Answers reflect that effective judgments have been made about the specific content and the information. The answers show that an effective approach to study and research has been applied within the scenario e. g. comparing features, theories and models comparison etc.M2 – Select /Design and apply appropriate methods / techniques An accurate standard method has been used in defining information sources is well justified and summarized. M3 – Present and communicate appropriate findings A clear, accurate standard for presenting information has been used in terms of diagrams, charts, tables. Distinction Descriptors D1- Use Critical reflection to ev aluate own work and justify valid conclusions Proper evaluation and justification shown in all the answers and relevant conclusions have been arrived at thorough synthesis of ideas.D2- Take responsibility for managing and organizing activities Independence – Tasks have been attempted with minimal assistance provided by the lecturer D3- Demonstrate convergent/lateral/ creative thinking Ideas have been generated and proper evaluation and decisions taken based on facts gathered within the scenario 7|Page BTEC HND in Business/ Organisation and Behaviour/Sept12 Assessment Marking Grid Task Assessment Criteria (A. C) 1. 1 Pass Merit Distinction ? ? –M1 -M2 D2 —-D1 D3 —D1 — One 1. 2 1. 3 2. 1 Two 2. 2 ? 2. 3 3. 1 Three 3. 2 3. ? -Four 4. 1 4. 2 ? 4. 3 ? -? -? M3 —- ? ? ? ? 8|Page BTEC HND in Business/ Organisation and Behaviour/Sept12 Assignment Instructions Students are requested to comply with the following instructions on handing in their assign ment work †¢ †¢ Work should be comprehensively referenced Sources must be acknowledged fully by reference books, journals used and URL visited Include the Harvard Referencing System (guide is available on the college resources portal) All work should be word-processed, font size of 12 and font style of Times New Roman or Arial.Subtitles of the assignment should be in the font size of 14. Pages should be numbered in bottom right hand corner Spell check the document and read thoroughly for grammatical errors 1. 5-line spacing is preferable Bibliography at the end of the assignment All paragraphs should be aligned in justified mode. †¢ †¢ †¢ †¢ †¢ †¢ †¢ 9|Page BTEC HND in Business/ Organisation and Behaviour/Sept12 References Textbooks Buchanan, D. and Huczynski, A. (2004) Organizational Behaviour: An Introduction Text (5th Ed). Harlow: Prentice Hall. French, W. Bell, C. (1984) Organization development: behavioral science Interventions for o rganization improvement. (3rd ed. ) New Jersey: Prentice hall Kinicki, A. and Kreitner, R. (2006) Organizational Behavior: key concepts, skills, & best practices ( 2nd ed. ) McGraw Hill Mullins, L. (2007) Management and Organizational Behaviour. (8th ed. ) London: FT/Prentice Hall Robbins, S. & Judge, T. (2008) Essentials of Organizational Behavior (9th Ed. ) New Jersey: Pearson/Prentice Hall Smith, M. et al (1982) Introducing organizational behavior.London: Macmillan Brooks I — Organisational Behaviour, Individuals, Groups and Organisation 2nd Edition(Prentice Hall, 2003) ISBN: 0877781265 Huczynski A and Buchanan D — Organisational Behaviour: An Introductory Text (Prentice Hall, 2000) ISBN: 0273651021 Maccoby M — Why Work: Motivating and Leading the New Generation (Simon and Schuster, New York, 1998) ISBN: 067147281X (Outlines the changing nature of the workplace and categorises people into five types, giving the characteristics and sources of motivation and de motivation of each. ) 10 | P a g e BTEC HND in Business/ Organisation and Behaviour/Sept12

In What Ways Does Euripides Explore Issues Of Race, Gender And Class?

* What do you think Euripides' views are on this issue * Would an Athenian audience agree with him? Euripides explores these fields mainly by putting forward the character of Medea. In other words, the treatment of her character in the play mainly by the other members of the society which she finds herself defines the listed issues above – race, gender and class. Euripides presents the theme of race mainly through the character of Medea. On our first acquaintance, Medea particularly points out the fact that she is a â€Å"foreign woman coming among new laws†. This makes evident where she stands in the society, as foreigners are regarded as inferior to the real Greeks. By this, Euripides presents a form of racism eminent in the life of the ancient Greeks. Also, Medea's race was believed to be barbaric or sub-human which also contributes to the reason why her character is diminished. Jason refers to her roots as a â€Å"barbaric homeland' which suggests a feeling of superiority. Another aspect in which Euripides explores the theme of race is through the supremacy of the Greeks, which makes evident the predominance of their race in the ancient times. This is exemplified by the reference to Jason's journey to the Colchis in Medea's speech, where he steals the Golden Fleece. This presents the greed and political oppression of the Greeks, which are obvious elements of racism and colonialism. This is similar to the tradition of the powerful nations of the world in the recent centuries. Through this, a satirical tone runs throughout the play, as Euripides is able to recreate the superior and dominating nature of a very powerful foreigner living in the Greek community. In my opinion, I think the Greeks would have disliked Medea due to the fact that she has a history of insubordinate behaviour, thereby standing against their very Greek norms and beliefs. Also, the relationship between Aegeus and Medea also echo the treatment of foreigners in Ancient Greece. He tells Medea that he â€Å"does not intend to take her away with him to Corinth†. This makes evident the political view regarding the banishment of foreigners. As she is exiled from one domain of Greece, she has to be snuck into another region, which portrays the unfairness of the society, brought about by the mere issue of race. Euripides presents the theme of gender as one of the most dominating and important themes which run through out the play. This is because Medea acts contrary to the perceived way by which women are to expected to behave. By this I mean to be loyal to their husbands, even if it means suppressing their views on both moral and political issues that affect them. Medea is described as a ‘wide bull' by the nurse. This simile makes us aware of her viciousness. It is important that I not that the use of the word, ‘bull† symbolizes her likeness to men rather than what is expected of a woman in the Greek context Medea is also characterized with great cleverness and wit, though she is a woman. She is able to manipulate all the powerful male characters, which are satirically presented as gullible. Creon, a very powerful character, the King of Corinth says â€Å"I fear you†¦yet nonetheless, Medea you shall have what you ask for† even though he is aware of her evil capabilities. Also, Jason, her husband, a very powerful character with a legendary history is also easily exploited and convinced, due to Medea's shrewdness. â€Å"I am pleased Medea that you have changed your mind†. Thus, Medea is characterised as a rebel in the society. In my opinion I feel that the Greeks would have found this rather annoying, as they were used to seeing women less oppressive, like Medea. Euripides might have therefore been mocking the Greek mentality of women in his society, as he presents his female characters to be more knowledgeable than the men. A contrasting opinion is however made evident in the latter part of the play, as Euripides' view on women is of a different light. In one of Medea's speeches, she says, â€Å"we women are the most wretched†. This might be interpreted as Euripides' own opinion of women in his society or one of Medea's cynical comments on the situation she finds herself in. The nature of Euripides' view on the female gender is therefore ambiguous. Another way in which Euripides explores the theme of gender is through the characters of the Chorus. These are the average Athenian women, thus they represent the view of the majority. The chorus also represent rebellion to their society as they tend to have sympathy for Medea, even in her selfish actions. This is sort of a slap in the face for the leaders of the society- Jason and Creon, as they stand views contrast with one another. They refer to Medea as â€Å"the unhappy woman from Colchis†. Perhaps, Euripides, by this means is putting forward, cry for equality in the society. The theme of class is explored by various characters in the play. Unlike, the previous themes, it involves more characters such as the nurse and the tutor, who are symbols of sympathy for Medea. â€Å"Poor woman! Has she not stopped crying yet?† The first group of people presented to us in the play are of a lower class, compared to Medea- the Tutor and the Nurse. Unlike the other characters who oppose her status in the society, these two characters condone her feelings of anger and regret. They are therefore like her only companions as Jason has abandoned her. â€Å"It was too much, I couldn't bear it†, says the nurse as if it were her that is suffering from such betrayal. Perhaps, this is what becomes of the lower class, as they get attached to their masters who employ them and have no form of power to influence the disasters that take place. Finally, Medea makes evident, a running theme of class in the play. She is obviously of a very high class, as she is the wife of a King. This thereby contributes the power she is entitled to in the society. It is however difficult to pin point exactly where Medea stands, as she is obviously respected in the society, but not shown to be of great importance to some characters, such as Creon due to the fact that she is banished by him. â€Å"I have made my mind up, you are my enemy†. Her barbaric background also contributes to her high class as she is a Princess. In my opinion, I do not believe that the Greeks would have recognized her class but not necessarily respected her character due to those grounds. I personally don't think this was particularly reflected in the play by Euripides, rather, he concentrated on building her character on more intellectual grounds such as her cleverness. In conclusion, I think Euripides is able to explore these themes in great detail giving us different opinions which maybe sometimes ambiguous, as we are not able to know what he is thinking. This, in my opinion is what makes the play a very well written work of art and I think it also would have appealed to the Greeks.